A market is a group of sellers who offer substitute ways of satisfying customer needs.
举一反三
- Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.
- The<br/>homogeneity of customer needs is the internal basis for market<br/>segmentation. ()
- Market segmentation is not to classify products, but to classify customer groups with different needs for the same product.
- For marketers, the term market refers to which of the following? A: a set of touch points such as store layouts and package designs B: a physical place where buyers and sellers gather C: a collection of buyers and sellers who transact over a particular product D: consumers and not businesses E: customer groups
- ____, buyers are free to bypass sellers who offer items in which they have no interest or that they feel are priced too high.