Which of the following is true for business marketers?
A: They deal with more and larger buyers than consumer marketers.
B: They deal with more and smaller buyers than consumer marketers.
C: They deal with fewer and larger buyers than consumer marketers.
D: They deal with fewer and smaller buyers than consumer marketers.
A: They deal with more and larger buyers than consumer marketers.
B: They deal with more and smaller buyers than consumer marketers.
C: They deal with fewer and larger buyers than consumer marketers.
D: They deal with fewer and smaller buyers than consumer marketers.
举一反三
- The number of buyers in B2B markets is A: roughly the same as the number of buyers in the consumer market. B: much larger than the number in the consumer market. C: relatively small compared to the consumer market. D: controlled by government regulation.
- In terms of the number and dollar volume of transactions, the B2B market is ________ the consumer market. A: larger than B: smaller than C: the same size as D: unrelated to
- In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
- Marketers must pay close attention to major trends and consumer spending patterns both across and within their world markets.
- Participants in business purchase process does not include ( ). A: Initiators B: Users C: Consumer D: Buyers