Marketers need to be aware of the following to analyze customer needs and wants.
A: Desired lot size.
B: Waiting and delivery time.
C: Spatial convenience.
D: Product variety.
E: Service backup.
A: Desired lot size.
B: Waiting and delivery time.
C: Spatial convenience.
D: Product variety.
E: Service backup.
举一反三
- Which are channel service outputs？ A: Lot size B: Waiting and delivery time C: Product variety D: Service backup E: Spatial convenience
- Which of the following would be classified as 'non-price' competition？（ ） A: Customer service B: Convenience C: Product quality D: Brand image
- Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product
- ( ) are usually low priced, and marketers place them in many locations to make them readily available when customers need or want them. A: Convenience products B: Shopping product C: Specialty product D: Unsought products
- Marketers and business researchers should carefully study the customer wants and needs.