Which of the following belong to the main types of franchising on the basis of franchise contents
A: Marketing franchising
B: Product distribution franchising
C: Business format franchising
D: Management franchising
A: Marketing franchising
B: Product distribution franchising
C: Business format franchising
D: Management franchising
举一反三
- “Franchising”的意思是（）
- 麦当劳的经营模式为（）。 A: Licensing B: Franchising C: Foreign Joint Venture D: Exporting
- An international company is most likely to develop foreign subsidiaries _______________. A: before it develops licensing agreements B: before it develops franchising agreements C: before it begins importing and exporting D: after it establishes strategic alliances
- Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept
- Marketing pertains to all aspects of a business, including ( ). A: advertising B: distribution methods C: sales D: product development