Which of the following is/are key driving factors of companies’ adopting sustainable marketing?
A: Customer demand for socially responsible products and actions
B: Companies demand sustainability initiatives from their suppliers
C: New regulations and public policies
D: Increasing cost and volatile prices of natural resources
A: Customer demand for socially responsible products and actions
B: Companies demand sustainability initiatives from their suppliers
C: New regulations and public policies
D: Increasing cost and volatile prices of natural resources
举一反三
- The biggest difference between integrated marketing and traditional marketing is that the former takes ( ) as the starting point to think about marketing problems systematically. A: Customer demand B: Investment demand C: Demand for sustainable development D: Profit demand
- This approach will help you _______ marketing factors which distinguish successful companies from less successful ones.
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Which of the following is an example of an efficient manufacturing technique? A: cutting inventory levels B: increasing the amount of time to manufacture products C: increasing product reject rates D: meeting customers' rigorous demand
- Which of the following explains why supply curves slope upward? A: prices and income B: increasing marginal cost C: resources and technology D: substitutes in production and complements in production