A: Customer demand for socially responsible products and actions
B: Companies demand sustainability initiatives from their suppliers
C: New regulations and public policies
D: Increasing cost and volatile prices of natural resources
举一反三
- The biggest difference between integrated marketing and traditional marketing is that the former takes ( ) as the starting point to think about marketing problems systematically. A: Customer demand B: Investment demand C: Demand for sustainable development D: Profit demand
- This approach will help you _______ marketing factors which distinguish successful companies from less successful ones.
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Which of the following is an example of an efficient manufacturing technique? A: cutting inventory levels B: increasing the amount of time to manufacture products C: increasing product reject rates D: meeting customers' rigorous demand
- Which of the following explains why supply curves slope upward? A: prices and income B: increasing marginal cost C: resources and technology D: substitutes in production and complements in production
内容
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The effective demand for natural resources: Refers to people's need for natural resources and the ability to meet such needs.
- 1
Employers pay high salaries to IT managers because （）. A: they work hard B: they are excellent leaders C: they help improve the companies’ products D: they are key factors to their success
- 2
Company A buys glue for use in manufacturing its products from companies B, C and D. Which of the following are unlikely to decrease the amount of glue that Company A demands?
- 3
Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A: brand B: value proposition C: deal D: marketing plan E: demand
- 4
Companies are struggling to find the right _______ between supply and demand, but it is no easy task.