Which of the following is true of product line pricing?
A: The price steps take cost differences between products in the line into account.
B: The pricing strategy cannot be used by companies in developed countries.
C: The price steps do not account for the prices of similar products from competitors.
D: The pricing strategy involves overpricing products so that they appeal to the elite.
A: The price steps take cost differences between products in the line into account.
B: The pricing strategy cannot be used by companies in developed countries.
C: The price steps do not account for the prices of similar products from competitors.
D: The pricing strategy involves overpricing products so that they appeal to the elite.
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- Which of the following is true of optional-product pricing? A: It involves capitalizing on low value by-products. B: It involves pricing products that can be added to the base product. C: It is used to price a company's main product. D: It involves setting geographically-specific prices. E: It is used to price products that must be used with the company's main product.
- A market-skimming pricing strategy should NOT be used for a new product when ________. A: the product's quality and image support its higher price B: enough buyers want the products at that price C: competitors are unable to enter the market D: competitors can undercut prices easily E: producing a smaller number of goods is feasible
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing