• 2022-06-07
    Advertising gives useful information about what products to buy, but modern advertising does more than giving news about products and services.对于要买什么产品,广告提供了有用的信息,但现代广告所能提供的不仅仅只有产品和服务的消息。
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    内容

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      公司的促销目的会决定所要使用的广告形式。如果促销的目的是要建立公司形象,那可能会使用哪种广告形式? A: 机构广告(INSTITUTIONAL ADVERTISING) B: 产品广告(PRODUCT ADVERTISING) C: 公共服务广告(PUBLIC SERVICE ADVERTISING) D: 开创性广告(PIONEERING ADVERTISING)

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      To buy "services" rather than "products" so as to increase the environmental load

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      旅游景区为了促进旅游者的重复购买,适合采用()。 A: Information<br/>advertising(告知型广告) B: Persuasive<br/>advertising(劝说型广告) C: Reinforcement<br/>advertising(强化型广告) D: Reminder<br/>advertising(提醒型广告)

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      Are your products and services ______________ ? (compete ) 你们的产品和服务具有竞争力吗?

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      In a service-oriented society, more sales of products than services will be showed in the market