According to the passage customers are attracted to a product because it appears to ______.
A: have a sufficiently attractive design
B: fulfill the manufacturer's claims
C: offer good value for money
D: satisfy their personal needs
A: have a sufficiently attractive design
B: fulfill the manufacturer's claims
C: offer good value for money
D: satisfy their personal needs
举一反三
- According to the passage, employers ______. A: feel that they have not been consulted sufficiently about their needs B: consider that cost-consciousness is the most important qualification C: are more concerned about the value of the degree than graduates themselves D: feel that MBAs will not be necessary because of shrinking management structures
- Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A: brand B: value proposition C: deal D: marketing plan E: demand
- In the writer's opinion, the quality of service is changing because ______. A: the customers' demands have changed B: the staff receive more consideration than the customers C: the customers' needs have increased D: the staff are less considerate than their employers
- In order for a design to be successful, it must meet people's（ ）before it can attempt to satisfy （ ）. A: basic needs B: hierarchy of needs principle C: higher-level needs. D: low-level needs
- Morse and Weiss argue that people continue working for organizations because ______. A: they want to earn more money B: they want to satisfy their self-actualization needs C: they want to have more associations with others D: they want to get promotion