Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.
A: brand
B: value proposition
C: deal
D: marketing plan
E: demand
A: brand
B: value proposition
C: deal
D: marketing plan
E: demand
举一反三
- The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________. A: supply chain B: value chain C: demand chain D: value proposition
- According to the passage customers are attracted to a product because it appears to ______. A: have a sufficiently attractive design B: fulfill the manufacturer's claims C: offer good value for money D: satisfy their personal needs
- In order for a design to be successful, it must meet people's（ ）before it can attempt to satisfy （ ）. A: basic needs B: hierarchy of needs principle C: higher-level needs. D: low-level needs
- To differentiate a product in the market, a company needs to____.( ) A: work on its actual and augmented benefits B: promote its unique selling proposition C: improve its quality D: emphasize its brand
- From a marketing perspective, the ultimate goal of marketing is ( ). A: selling products to consumers B: survival and growth C: earn profits D: satisfy customer needs and wants