• 2022-06-07
    What is your objective on Gear Up Gear 1: Customers?
    A: Find out how many customers there are for your innovation
    B: Find out the customer’s “pain” or problem
    C: Find out how much of a price discount the Late Majority customers want before they will buy
    D: Find out which competitor’s products the customers are comparing with your innovation
    E: Find out how long it will take for your innovation to reach “Main Street”