What should you NOT do during the customer discovery phase of customer development?
A: Get out of the building to meet with customers
B: Observe the customers to determine their pain or problem
C: Show the customers a prototype of your new product
D: Ask customers questions to better understand their pain
E: Listening with your eyes
A: Get out of the building to meet with customers
B: Observe the customers to determine their pain or problem
C: Show the customers a prototype of your new product
D: Ask customers questions to better understand their pain
E: Listening with your eyes
举一反三
- What is your objective on Gear Up Gear 1: Customers? A: Find out how many customers there are for your innovation B: Find out the customer’s “pain” or problem C: Find out how much of a price discount the Late Majority customers want before they will buy D: Find out which competitor’s products the customers are comparing with your innovation E: Find out how long it will take for your innovation to reach “Main Street”
- What are the right manners in a business reception? A: Fix your eyes on the customer all the time. B: Keep your eyes on the customers for 1 to 2 seconds and then look away. C: Hold the customers hands tightly for long to show your warmth. D: Arrive at the airport before customers’ arrival time.
- What takes place during the company building phase of customer development? A: You raise capital to scale the business B: You recruit new employees to support the growth of the company C: You establish systems and policies that support the growth of the company D: You eliminate risks that the new product will fail E: You sell the new product to large numbers of customers
- When talking about “ask and listen”, one should _________ as a salesman. A: ask what the customers’goals are B: ask how you can help the customer C: listen for what really matters to the customers D: all of above
- Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product