Growth is difficult to sustain, unless a firm has a clear, sustainable competitive advantage, market forces will eventually erode growth. （ ）
举一反三
- What is the value of innovation? （ ） A: Sustain loyal customers B: Gaining competitive advantage C: Growth and success D: Enhance brand value
- A firm can be said to have competitive advantage when it has higher stock market valuations than its competitors.
- Historical evidence indicates that scarcity of natural resources has ( ) A: caused slower world economic growth. B: nearly stopped economic growth in most countries throughout the world. C: not limited economic growth. D: limited economic growth, but only in high-growth countries.
- The Sales & Marketing Department is talking about brand growth. Watch the video clip and choose those that are covered in the discussion. A: Four steps in brand growth B: Annual sales C: Brand growth strategies D: Analysis of the American market
- A firm that has little ability to influence market prices operates in a A: competitive market. B: strategic market. C: thin market D: power market.