For market skimming to be successful, the costs of producing a smaller volume cannot be so high that they cancel the advantage of charging more.
举一反三
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- Why is Nike so successful in the sportswear market? It is because of its smart .
- Bottled water is ( more / less ) expensive than tap water. It costs almost 1000 times more.
- In ___________, there is more supply than demand, buyers are at an advantage and prices are low. A: buyer's market B: seller's market C: bull market D: bear market
- In terms of the number and dollar volume of transactions, the B2B market is ________ the consumer market. A: larger than B: smaller than C: the same size as D: unrelated to