Which of the following is a definition of the Market Skimming pricing strategy?
A: Add a profit margin to the total cost of producing the item
B: Add a profit margin to the marginal cost of producing the item
C: Set a high price initially then lower gradually to increase demand
D: Set a low price initially to get a large market share, increase later
A: Add a profit margin to the total cost of producing the item
B: Add a profit margin to the marginal cost of producing the item
C: Set a high price initially then lower gradually to increase demand
D: Set a low price initially to get a large market share, increase later
举一反三
- ( ) Pricing means the price of a product is initially set at a price lower than the eventual market price, to attract new customers.
- Cost-based pricing adds a desired profit margin to the cost of producing a product.
- Monopolists will maximize profit by producing at an output level where which of the following conditions exists（） A: Price = marginal revenue = marginal cost. B: Price = demand = marginal revenue = marginal cost. C: Marginal revenue = marginal cost ＜ price.
- Selling deposits that usually sets low prices and fees initially to encourage customers to open an account and then raises prices and fees later on， this method of deposit pricing is （ ）。 A: Market penetration deposit pricing B: Conditional Pricing C: Relationship pricing D: Pricing Deposits at Cost Plus Profit Margin
- For any given price, a firm in a competitive market will maximize<br/>profit by selecting the level of output at which price intersects the<br/>( ) A: average total cost curve. B: average variable cost curve. C: marginal cost curve. D: marginal revenue curve.