• 2022-06-08
    ‎A three-dimensional model is ‎
    A: a vivid picture
    B: a physical manifestation of a product idea.
    C: a hand-built physical model that represents a mass-manufactured product.
    D: a drawing to communicate product ideas.
  • B,C

    内容

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      ________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation

    • 1

      The concept of “three levels of a product” actually comes in play when you begin to market a product for your business or when you want to analyze a product.( )

    • 2

      Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service? A: advertising revenue model B: subscription revenue model C: freemium strategy D: premium strategy

    • 3

      The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.

    • 4

      A luxury product which is high quality and expensive is a(n) _____ product. A: downmarket B: upmarket C: middle-market D: mass market