大市场营销，即6P组合，是在4P组合上加上两个“P”，即（）。 A: 商品（Product） B: 政治力（Politicalpower） C: 销售渠道（Place） D: 促销（Promotion） E: 公共关系（PublicRelations）
大市场营销，即6P组合，是在4P组合上加上两个“P”，即（）。 A: 商品（Product） B: 政治力（Politicalpower） C: 销售渠道（Place） D: 促销（Promotion） E: 公共关系（PublicRelations）
菲利普•科特勒提出的6Ps大市场营销组合理论主要包括()。 A: 产品(Product) B: 价格(Price) C: 渠道(place) D: 权力(Power) E: 人员(People) F: 公关(PublicRelations) G: 促销(Promotion)
菲利普•科特勒提出的6Ps大市场营销组合理论主要包括()。 A: 产品(Product) B: 价格(Price) C: 渠道(place) D: 权力(Power) E: 人员(People) F: 公关(PublicRelations) G: 促销(Promotion)
科特勒认为大市场营销除了市场营销组合的4P之外，还应再加上2个P，即()。 A: 政治权力(PoliticalPower)与公共关系(PublicRelations) B: 人(People)与服务过程(Process) C: 诊断(Probe)与细分(Partition) D: 择优化(Priority)与市场定位(Position)
科特勒认为大市场营销除了市场营销组合的4P之外，还应再加上2个P，即()。 A: 政治权力(PoliticalPower)与公共关系(PublicRelations) B: 人(People)与服务过程(Process) C: 诊断(Probe)与细分(Partition) D: 择优化(Priority)与市场定位(Position)
It is crucial that employees in publicrelations develop a necessary plan. A: 公关员工制定一个必要方案是很重要的。 B: 公关员工发展一个必要方案是很重要的。 C: 公关老板制定一个必要方案是很重要的。 D: 公关老板发展一个必要方案是很重要的。
It is crucial that employees in publicrelations develop a necessary plan. A: 公关员工制定一个必要方案是很重要的。 B: 公关员工发展一个必要方案是很重要的。 C: 公关老板制定一个必要方案是很重要的。 D: 公关老板发展一个必要方案是很重要的。
Directions:The following is a letter of application. After reading it, you are required tocomplete the outline below it (No.36 to No.40). You should write your answersbriefly (in no more than three words) on the Answer Sheet correspondingly. Dear Mr. Williams: Your advertisement in for manager of publicrelations appeals to me. I found the wording of your advertisement quiteattractive with emphasis on leadership, initiative, and flexibility. And myexperience and qualifications indicate that I am the person you are seeking. The enclosed résumé indicates my experience in thearea of public relations and management communications. I am quite familiarwith the kinds of issues and problems that you have to deal with. I’d like to draw your attention to page 2 of myrésumé, on which I describe my concept of public relations. And I am most eagerto put this concept into practice to prove it to you. Although I have been very happy with my presentemployer and colleagues, I am more willing to join your company where I canassume even broader responsibility. I am free to travel and open to relocation. I wouldwelcome the opportunity to meet you and to further discuss how I may benefityour organization. Please call me at 0411-89726374 to arrange an interview atyour earliest convenience. Sincerely yours, Stephen Smith An Application Letter Applicant: -36- Position applied for: the manager of -37- Requirements emphasized in the ad: 1. leadership 2. initiative 3. -38- Expectation of the applicant: to assume -39- Contact telephone number: 0411-89726374 Purpose of the letter: asking for -40-
Directions:The following is a letter of application. After reading it, you are required tocomplete the outline below it (No.36 to No.40). You should write your answersbriefly (in no more than three words) on the Answer Sheet correspondingly. Dear Mr. Williams: Your advertisement in for manager of publicrelations appeals to me. I found the wording of your advertisement quiteattractive with emphasis on leadership, initiative, and flexibility. And myexperience and qualifications indicate that I am the person you are seeking. The enclosed résumé indicates my experience in thearea of public relations and management communications. I am quite familiarwith the kinds of issues and problems that you have to deal with. I’d like to draw your attention to page 2 of myrésumé, on which I describe my concept of public relations. And I am most eagerto put this concept into practice to prove it to you. Although I have been very happy with my presentemployer and colleagues, I am more willing to join your company where I canassume even broader responsibility. I am free to travel and open to relocation. I wouldwelcome the opportunity to meet you and to further discuss how I may benefityour organization. Please call me at 0411-89726374 to arrange an interview atyour earliest convenience. Sincerely yours, Stephen Smith An Application Letter Applicant: -36- Position applied for: the manager of -37- Requirements emphasized in the ad: 1. leadership 2. initiative 3. -38- Expectation of the applicant: to assume -39- Contact telephone number: 0411-89726374 Purpose of the letter: asking for -40-