• 2022-05-31 问题

    Around 6th century B.C, __________, from Lesbos, wrote lyrical poems about passionate love and particularly of her love for women. Several ancient sources refer to her as the “tenth Muse”. A: Sappho B: Christine de Pizan C: Catullus D: Dido

    Around 6th century B.C, __________, from Lesbos, wrote lyrical poems about passionate love and particularly of her love for women. Several ancient sources refer to her as the “tenth Muse”. A: Sappho B: Christine de Pizan C: Catullus D: Dido

  • 2022-05-31 问题

    Around 6th century B.C.,__________, from Lesbos, wrote lyrical poems about passionate love and particularly of her love for women. Several ancient sources refer to her as the "tenth Muse". A: Sappho B: Christine de Pizan C: Dido D: Penelope

    Around 6th century B.C.,__________, from Lesbos, wrote lyrical poems about passionate love and particularly of her love for women. Several ancient sources refer to her as the "tenth Muse". A: Sappho B: Christine de Pizan C: Dido D: Penelope

  • 2022-06-09 问题

    案例分析: 材料一: 以下是则经典广告,请认真阅读相关材料后,回答问题。在美国可口可乐和百事可乐,几乎垄断了整个清凉饮料市场,形同铁壁铜墙,要想分一杯羹谈何容易。但七喜经过详细的市场调查,七喜(7-UP)的策划者们采取了一个大胆的产品定位策略——“饮料有可乐与非可乐之分,七喜则属于非可乐类。 “将自己与可乐类截然分开,避免同可口可乐与百事可乐两大劲敌的直接交锋,从而另辟蹊径,挺进市场。 配合这一“非可乐“定位,公司制作了系列针对性极强的宣传广告。如一则广告,画面以黑色为底,突显出画面中心七喜汽水的晶莹透亮,广告语也写得十分精彩:“可乐、可乐、可乐,你总喝它;现在你可以不喝它啦。” 精彩的定位,精彩的广告,使七喜迅速爬升到“老三”的位置。而且,其创造的漫画人物Fido Dido也成了“与众不同、重视自我”的标识。 问题:请用定位理论分析七喜成功的原因?

    案例分析: 材料一: 以下是则经典广告,请认真阅读相关材料后,回答问题。在美国可口可乐和百事可乐,几乎垄断了整个清凉饮料市场,形同铁壁铜墙,要想分一杯羹谈何容易。但七喜经过详细的市场调查,七喜(7-UP)的策划者们采取了一个大胆的产品定位策略——“饮料有可乐与非可乐之分,七喜则属于非可乐类。 “将自己与可乐类截然分开,避免同可口可乐与百事可乐两大劲敌的直接交锋,从而另辟蹊径,挺进市场。 配合这一“非可乐“定位,公司制作了系列针对性极强的宣传广告。如一则广告,画面以黑色为底,突显出画面中心七喜汽水的晶莹透亮,广告语也写得十分精彩:“可乐、可乐、可乐,你总喝它;现在你可以不喝它啦。” 精彩的定位,精彩的广告,使七喜迅速爬升到“老三”的位置。而且,其创造的漫画人物Fido Dido也成了“与众不同、重视自我”的标识。 问题:请用定位理论分析七喜成功的原因?

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