When the English moan about their work, which of the following aspects do they NOT moan about?

I have to _____ to you, otherwise he will hear. A: whisper B: grunt C: moan D: shout

Habibie, as president, actively nurtured and helped them ______ support for his re-election. A: mock B: moan C: mobilize D: merchandize

I used to ______ if I didn't get at least six hours' sleep at night. A: move B: moan C: moral D: monitor

SalesPromotion on the Internet By anonymous At http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/sales-promotion-on-the-internet-is-becoming-dull-and-formulaic-our-hopes-for-2012.aspx 1. Not so very long ago there wasn't an internet. Back in the days whenevening telly was good, Britons weren't obese and fuel was less than 50p alitre. Imagine that. What we did to fill the time was far less virtual and verymuch more real. 2. 20 years or so later and the internet is so fundamental to ourexistence that it's a wonder we ever survived without it. It has broughtamazing convenience, unbelievable information and an equal amount ofdisinformation, anytime, at the click of a mouse. Of course marketers haveembraced the medium as much as anyone and it's hard to find any sales promotionwhich doesn't have a web element. But with so many sales promotions out therewhy do we mourn for the sales promotions of yesteryear when people used heatand reveal labels, inserted blue sachets containing fivers into packets ofcrisps and even a miniature plastic house inside your tin of beans to tell you,in no uncertain terms that you had won, a house? It might be the excitement,buzz and awe-inspiring creativity which seems so lacking in their internetdescendents. 3. Looking at the 88 or so promotions which we featured on PromoWatch lastyear, 56% of them had exactly the same mechanic: "enter a unique code frompromotional packs on the website to qualify". Assuming our blog isrepresentative of the sales promotion industry as a whole, if more than half ofall brands thought that running a competition with a unique code entrymechanic was the best way of establishing a point of difference withtheir competitors, they were sadly mistaken. Why has the internet stifledcreativity? 4. In the early days, putting up a microsite for an on-pack promotion wasrelatively pricey and they were primarily used by market leading brands to supportthe principle activity. But before too long the microsite has evolved torepresent the promotion in its entirety encompassing the customer journey fromstart to finish. The reasons are obvious -- money. Websites are now cheaper tocreate than ever before, while producing innovative promotional devices and customised product packaging has become, for the most part, more expensive or in somecases a logistical headache. 5. Now, in the same way that nearly all TV programmes seem to be about property or cooking, once a winning formula has been established promotions agenciesrealise they can re-package a successful concept and sell it in to clientsagain and again. Taking it to its logical conclusion, a general acquiescence inmediocrity increases the profusion of mediocrity to the point where it becomesthe accepted norm. This all leads to one big yawn for the consumer -- and theintrepid sales promotion commentator. Injecting innovation into salespromotion 6. The Sales Promotion Industry's utilisation of the internet is a bitlike most people's use of the processing power of their home computer -- barelytaxing its capabilities at all. The internet is far more than just aninterpreter of unique codes or a means of plotting pretty dots on a map. So howelse can we maximise the power of the web within our sales promotion activity? 7. If we assume that most brands need to prove that a purchase has beenmade, can we first look beyond the reliance on unique codes? 8. Small and discreet, QR codes or Snaptags could easily beincorporated into product packaging and, using a simple reader, wouldautomatically take consumers to the promotional website right on their device(think webcam, tablet or smartphone). As they would have to be in possession ofthe product to access the on-pack graphic it is fair to assume that they'vemade a legitimate purchase and have qualified for entry. This would make theall important 'simplicity of entering your promotion' integral to the customerjourney. 9. Can't fit a graphic on your pack -- develop a barcode reader for yourmicrosite. With such a heavy penetration of smartphones , tablets and webcams and even smart TVs now, most devices will have the necessary lensto view the barcode for your chosen platform. The CD and DVD purchasingwebsite Music Magpie employs this to great effect. 10. Go a bit retro. Combine the online and offline worlds by cutting out atoken / logo / masthead or whatever from the offline packaging and affix it toa downloaded voucher as the ultimate photocopy / scanner proof online coupon.NB only works for proper redbrick high street retailers (Available while shopslast). 11. If you just can't get away from using a unique code why not try andwean yourself off the Instant Win habit? Here's a few ideas for using aunique code, some of which you may have seen in the wild already or covered inother posts: Ÿ in-game currency for afreemium or bespoke online / mobile game Ÿ proof of purchasetoken for a collector scheme Ÿ validation forsubmitting user content for an online competition Ÿ discount / promo code for athird party partner site Ÿ a security tag for adownloaded voucher - could be used in conjunction with the physical proof foroffline venues Ÿ unlock treasure huntclues - again possibly for the pursuit of an offline treasure 12. If you can't avoid 'instant win' why not make the act of tellingpeople the win/lose verdict more interesting? In keeping with the theme of yourbrand / promotion it could be the turning wheel on the front of a safe oranimated lottery balls which might match up with your unique reference. Thissimple animation would not be expensive but it would make the engagement andoverall impression of the promotion, feel like it was given some modicum ofthought rather than just being churned out on a conveyor belt. The Good News... 13. The dominance of Twitbook provides a ready platform for smaller brandsto promote themselves with very little capital outlay. We should be celebratingthe fact that a lower cost of entry means that smaller brands can contemplatesales promotion at all. 14. Some brands are doing great promotions which really harness the powerof social media, sharing user-generated content and integrating their activityacross multiple channels. We featured one such promotion from Visit Britain today.So there are reasons to be optimistic. But, woe-betide the sales promotionindustry if we have a similar proportion of 'instant win unique referencenumber monotony' in 2012. You've been warned!!! 15. P.S. If this blog existed 50 years ago (and I had been born) no doubtI'd have been writing a provocative article about how television had madepromotions less personal or relevant. Blah, blah, blah, moan, moan... Reading Comprehension Decide whether the followingstatements are true (T) or false (F). 1. More than half of the promotions on line in the blogger’s survey havethe same mechanic and the authors think this mechanic is wrongly headed. 2. Money is the major reason for marketers to choose the internet thanother innovative devices to do promotion. 3. Promotion on TV, quite unlike that on the internet, is full ofinnovation and customization. 4. Unique codes should always remain the perfect and reliable way ofonline promotion. 5. The combination of online and offline promotion will do better thansimply promoting online. 6. The blogger thinks that 2012 is a year of great prospect for onlinepromotion and there is nothing to worry about. Sales Promotion on the Internet.docx/js/editor20150812/dialogs/attachment_new/fileTypeImages/icon_doc.gif

Directions： You are going to read a passage with 10 statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. A Prenup (婚前协议）May Be Right for You A) People moan and groan about prenups, and at first blush. It’s easy to see why: Couples may not want to consider how their marriage will end when they intend to be married for life. A marriage is a contract, and a prenuptial agreement is putting finer points on that contract. B) A prenup is a legal agreement that specifies how couples will divide assets in the event of divorce. It is a statement that allows for the possibility of divorce, and considers what to do in the event of a divorce. When couples marry and each has significant assets, a prenuptial agreement may be beneficial in keeping those assets divided in the event of the dissolution of the marriage. Couples who have children from previous marriages may also want to use one in order to protect assets for their children. Some religions find the prenuptial agreement morally repugnant (让人反感的). Churches, like the Roman Catholic Church, don’t ban these types of agreements but certainly do frown upon them. Since a marriage is a lifetime binding commitment to the Catholic Church, a prenup simply doesn’t make sense and appears to contradict church teachings. C) Historically, prenuptial agreements were for wealthy people who needed to protect extensive assets, a business or investments. But more and more middle class people are drafting prenups. And with so much about same-sex marriage in the news, I also have to mention that they’re not just for straight people. A 2011 survey by the American Academy of Matrimonial Lawyers found that prenups had increased 73 percent over a five-year period. One interesting factoid (说法) : More women are requesting them. D) Why? For one thing, an ailing (境况不佳的) economy has people think about money more. We all know the statistic that about 50 percent of marriages end in divorce, so people are being a little more realistic about a possible split. And people are getting married later in life. The average age of first marriage in the United States is 27 for women and 29 for men, up from 23 for women and 26 for men in 1990 and 20 and 22 in 1960. Because they’re getting married older, more people have actual assets they want to protect in the event the relationship goes south. E) Here you might be tempted to say that you and your fiancé have no assets. You can’t take half of nothing, right? Not so. In fact, you can end up taking half of less than nothing – meaning your spouse’s debts could haunt you. And again, I want to point to that rising age of newlyweds – more and more people are taking liabilities to the altar – like credit card debt and student loans. It makes perfect sense that spouses would want to protect each other from any liability one has going in. You’re saying “I do,” not “I owe.” Also, you probably have some assets you haven’t thought about that you’d like to keep separate – like a retirement plan or an expected inheritance. Or what about property your parents may pass down to you and your siblings? F) Because prenups are such an emotionally charged issue, it’s important to proceed with caution; but start talking sooner rather than later. That means as you get engaged. This shouldn’t be a last-minute request for a signature outside the church. If you’re recently engaged, this is the perfect time to bring it up because you can use your taxes as an excuse. Next year, you’ll file jointly, so even though it’s uncomfortable, suggest you exchange returns as a way to start the conversation. G) Many people shy away from the perceived cost. According to a new study by The Wedding Report, the average engagement ring costs over $3,300. By comparison, the attorney fees for a prenup will probably start at about $2,000. You’ll need to contact a family attorney and both you and your betrothed will both need your own lawyer. Don’t try the do-it-yourself route on this one. Your cousin the notary is not going to cut it. Anything you draft on your own will not stand up in court. H) There are some online resources if you’re very concerned about costs and just need a simple agreement. For example, Legalzoom.com has a “prenup package” that starts at $600. Some general guidelines: When preparing a prenup, you’d of course address any property, retirement accounts, and any debt. But you should also consider sentimental belongings like furniture and other non-traditional things like pets. Sorting it out now could save you a major headache in the future. I) Also, even if a couple doesn’t draft a formal prenuptial agreement, it is critical that they have a completely honest discussion about finances prior to the “I Do’s”. That means coming clean about any outstanding debts and setting some parameters (决定因素) about how you will manage your finances as a couple. J) Many studies cite financial issues as one of the top causes of divorce – right alongside communication problems and infidelity (不忠实). Why? Frequently, couples don’t realize they have very different values around money until they’ve tied the knot and co-mingled their accounts. Don’t make that mistake! If it’s a June wedding, first go for the prenup. 1. Even without a written prenup, a couple should discuss the financial issues frankly and sincerely before the wedding ceremony.