The concept ___________ explains the close relationship between providing quality customer service and achieving impressive profits. A: "think local, act local" B: "speed-to-market" C: "service-profit chain" D: "external environment analysis"

An entity that seeks to earn a profit by providing a good or service is known as a(n) A: industry. B: corporation. C: business. D: service.

________ pricing refers to offering just the right combination of quality and gratifying service at a fair price. A: Markup B: Good-value C: Cost-plus D: Target profit

The ________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. A: mercantile philosophy B: hierarchy of needs C: relationship approach to marketing D: marketing concept

中国大学MOOC: Profit center managers are often evaluated by comparing actual profit to targeted or budgeted profit

All of the following statements regarding profit margin is true except A: Profit margin reflects the percent of profit in each dollar of revenue. B: Profit margin is also called return on sales. C: Profit margin can be used to compare a firm's performance to its competitors. D: Profit margin is calculated by dividing net income by net sales. E: Profit margin is not a useful measure of a company’s operating results.

经济利润与会计利润（economic profit versus accounting profit）

【单选题】Which service is not the service in housekeeping department? A. Laundry service B. turn-down service C. morning call service D. luggage service

利润（Profit）

To achieve profit is not the ultimate goal but profit is the bottom-line measure of a firm’s success and ability to survive.