Shining Lights Pty Ltd purchases several thousand lightbulbs each year to install in its light fittings. Which approach is Shining Lights likely to take? A: High-involvement purchase B: Straight rebuy C: Modified rebuy D: New-task purchase
Shining Lights Pty Ltd purchases several thousand lightbulbs each year to install in its light fittings. Which approach is Shining Lights likely to take? A: High-involvement purchase B: Straight rebuy C: Modified rebuy D: New-task purchase
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