WhenJohnandVictoriaChurcharrivedinNewYorkfromLondonforone-yearstay,theybroughtnofurniturewiththem.Theyhadplannedeithertoliveinafurnishedapartmentortobuyusedfurniture.Buttheysoonlearnedaboutanewwayoffurnishinganapartmentorahousethatmoreandmorepeopleareusing.Therentingofhomefurnishing(furniture,dishes,andsoon)hasbecomeoneofAmerica’sfastestgrowingbusinesses.Whydopeoplerenttheirhomefurnishingsinsteadofbuyingthem?Manykindsofpeople:internationalbusinessmen,governmentofficials,airlineworkers,youngmarriedcouples…thepeoplewhosejoborbusinessmayforcethemtomovefrequentlyfromonecity(orcountry)toanother…findtheycanrentbetterqualityfurniturethantheycouldaffordtobuy.Youngpeoplewithlittlemoneydonotwanttobuycheapfurniturethattheywillsoongrowtodislike.Theyprefertowaituntiltheyhaveenoughmoneytobuyfurnituretheyreallylike.Meanwhile,theyrent.Andpeoplewhoseworktakesthemfromplacetoplacearesavedthetroubleandcostofmovingtheirfurnitureeachtime.Theysimplyrentnewfurniturewhentheyreachtheirnewhome.Onefamily,nowsettledinalarge,beautifulhome,likedtheirrentedfurnituresomuchtheydecidedtokeeprentingitinsteadofbuyingnewthings.Buttheydon’tliketotellpeopleaboutit.Theideaofrentinghomefurnishingsisstillquitenew,andtheyarenotsurewhattheirneighborsmightthink.