Cindy Hess began her automotive career as a Design and Development Engineer with Chrysler in the fall of 1977. Today, she is Vice-President of Daimler Chrysler, and head of the Small Car Platform Engineering Department which is directly responsible for the design and development of the Neon, Doge Viper, and all future small cars."Many different departments are involved in bringing a product to market, "said Hess, referring to the 2000 Neon. "A company looks into renewing a particular vehicle when its marketplace demand is good, and the profits increase our shareholder's value, explained Hess. "We look to our market research in determining which options we'll keep the same or delete, and which ones we want to add to improve our appeal.Now that the Neon 2000 is on the market, her team will use survey and research results to determine which option packages work best for the consumer, and what improvements, if any, need to be made. And the beat goes on.Hess supervises 1200 engineers while managing a successful life as wife and mother. Her secret she said, is to"always try to give 150 percent in everything I do. The only way I can really balance my work and family is by 'cheating at both ends. For example, "Hess said, "I always take my boys to school on the first day of the year-so I come in a little late. A few times a year I leave work for a couple of hours to see my son in a play or to attend his swim meet.Like most other successful women in the auto industry, Hess's day begins early and ends late In her case, coaching her son's basketball game ends some of Hess's days "Occasionally, "she adds, "I come in to work on the weekends to catch up on paperwork and mail and have also been known to be called to work while I am on vacation.1. What is Cindy's chief responsibility now?A) Renewing promising car modelsB)Supervising productionC) Doing market researchD)Developing small cars2. When will a company renew an existing model?A)When it sells well and brings in a good profitB) When it needs improvement to meet the needs of usersC) When some of its features have to be deletedD) When certain options have to be added3. What does Cindy mean by "cheating at both ends"?A) Do things for her family when she is supposed to be at workB)Work for the company while she is supposed to stay at homeC) Meet the demands of both family and work with a flexible scheduleD)Balance the needs of her family against the demands of her work4. What is Cindy's secret of success both as a business executive and a woman?A)Hard workB)LoyaltyC) EnthusiasmD) Creativity5. Which of the following statements is true of Cindy?A)She always makes sure to attend the big events in the life of her son.B) She comes to office on most weekends to catch up on her work.C) She always gives priority to work rather than to her family.D) She seldom has time to take a holiday.
Cindy Hess began her automotive career as a Design and Development Engineer with Chrysler in the fall of 1977. Today, she is Vice-President of Daimler Chrysler, and head of the Small Car Platform Engineering Department which is directly responsible for the design and development of the Neon, Doge Viper, and all future small cars."Many different departments are involved in bringing a product to market, "said Hess, referring to the 2000 Neon. "A company looks into renewing a particular vehicle when its marketplace demand is good, and the profits increase our shareholder's value, explained Hess. "We look to our market research in determining which options we'll keep the same or delete, and which ones we want to add to improve our appeal.Now that the Neon 2000 is on the market, her team will use survey and research results to determine which option packages work best for the consumer, and what improvements, if any, need to be made. And the beat goes on.Hess supervises 1200 engineers while managing a successful life as wife and mother. Her secret she said, is to"always try to give 150 percent in everything I do. The only way I can really balance my work and family is by 'cheating at both ends. For example, "Hess said, "I always take my boys to school on the first day of the year-so I come in a little late. A few times a year I leave work for a couple of hours to see my son in a play or to attend his swim meet.Like most other successful women in the auto industry, Hess's day begins early and ends late In her case, coaching her son's basketball game ends some of Hess's days "Occasionally, "she adds, "I come in to work on the weekends to catch up on paperwork and mail and have also been known to be called to work while I am on vacation.1. What is Cindy's chief responsibility now?A) Renewing promising car modelsB)Supervising productionC) Doing market researchD)Developing small cars2. When will a company renew an existing model?A)When it sells well and brings in a good profitB) When it needs improvement to meet the needs of usersC) When some of its features have to be deletedD) When certain options have to be added3. What does Cindy mean by "cheating at both ends"?A) Do things for her family when she is supposed to be at workB)Work for the company while she is supposed to stay at homeC) Meet the demands of both family and work with a flexible scheduleD)Balance the needs of her family against the demands of her work4. What is Cindy's secret of success both as a business executive and a woman?A)Hard workB)LoyaltyC) EnthusiasmD) Creativity5. Which of the following statements is true of Cindy?A)She always makes sure to attend the big events in the life of her son.B) She comes to office on most weekends to catch up on her work.C) She always gives priority to work rather than to her family.D) She seldom has time to take a holiday.