Marketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as ________.
A: crowdsourcing
B: public relations
C: vertical integration
D: reintermediation
A: crowdsourcing
B: public relations
C: vertical integration
D: reintermediation
举一反三
- When using the____, there is a potential danger of a broad-market cost leader.( ) A: cost leadership B: differentiation strategy C: differentiation focus strategy D: cost focus strategy
- Lego's consumers have always been the "developers" of the product, often breaking through the conventions and using their imagination to create creative works. After the rise of social media, this highly creative group often Shared ideas and exchanged ideas in _______. A: online communities B: Offline community
- Who played in the football game A: Austrian team and Spanish team. B: Australian team and Spanish team. C: Japanese team and Austrian team.
- What will Kevin Reynolds mainly talk about A: The history of a company B: The behavior of consumers C: Developing an online survey D: Reducing cost of advertising
- 垂直一体化(vertical integration)