A good mission statement should be
A: Very broadly defined
B: Very narrowly defined
C: Reference the firm's targeted markets, product or service offering, distribution channels and management’s core operating beliefs
D: Describe only the purpose of the corporation
E: A and C only
A: Very broadly defined
B: Very narrowly defined
C: Reference the firm's targeted markets, product or service offering, distribution channels and management’s core operating beliefs
D: Describe only the purpose of the corporation
E: A and C only
举一反三
- The mission statement should only tell the readers the vision of the company’s future（）
- ______ is defined by Porter as offering a product or service that is perceived as being "unique" in the marketplace.
- Which one of the following terms is defined as the management of a firm's long-term investments?
- may be broadly defined as those companies that produce a good or a service in two or more countries.
- Which of the followings is incorrect about “mission statement” ？（ ） A: A mission statement is a brief written statement B: A mission statement reflects a company’s business goals and philosophies. C: A mission statement represents an organization's core purpose and focus D: A mission statement describes what an organization would like to achieve or accomplish in the long-term future.