举一反三
- A good mission statement should be A: Very broadly defined B: Very narrowly defined C: Reference the firm's targeted markets, product or service offering, distribution channels and management’s core operating beliefs D: Describe only the purpose of the corporation E: A and C only
- _________ pertains to how a business and its products are perceived in the marketplace.
- （ ） is designing your product offering so that it has one or more unique qualities that are valued by your customer, and consistent with your chosen positioning.
- Understanding why people choose one product or service ________ another is crucial for a business to create its unique advertising message.
- 7. A good product ___________ is one which satisfies the needs of the customer and makes a product eye-catching in the marketplace.
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The neoclassical model is basically a model of the first stage, because at this stage( ). A: The family could rely either on the home economy or the marketplace for the needed goods and services. B: many production processes were being transferred to the marketplace. C: consumers relied more and more on the market economy D: the family could decide how to transfer production processes to the marketplace
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中国大学MOOC: A(n) ____________ product is a product that can only be perceived indirectly.
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A cost leadership strategy requires a firm to ________. A: match its competition in terms of costs B: aim at a cost advantage in a niche market C: maintain the lowest cost structure D: be unique in its product offering
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（）：a cloud service,allied to the set of business terms under which the cloud service is offered. A: Cloud service B: Cloud service product C: Product catalogue D: Service catalogue
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A unique selling proposition is a feature of a product that ______.