______ is defined by Porter as offering a product or service that is perceived as being "unique" in the marketplace.
举一反三
- A good mission statement should be A: Very broadly defined B: Very narrowly defined C: Reference the firm's targeted markets, product or service offering, distribution channels and management’s core operating beliefs D: Describe only the purpose of the corporation E: A and C only
- _________ pertains to how a business and its products are perceived in the marketplace.
- （ ） is designing your product offering so that it has one or more unique qualities that are valued by your customer, and consistent with your chosen positioning.
- Understanding why people choose one product or service ________ another is crucial for a business to create its unique advertising message.
- 7. A good product ___________ is one which satisfies the needs of the customer and makes a product eye-catching in the marketplace.