sales promotion The promotional tool that consumer purchasing and dealer interest by means of activities.
举一反三
- Promotional activities can attempt to influence consumer awareness, attitudes and behaviours.
- Coupons, contests, and sampling are examples of sales promotion activities.
- Promotional mix includes activities like:
- In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.( ) A: guarantees B: tangible cues C: positive word-of-mouth promotion D: honeyed but fraud words
- We can take the following activities for sales promotion except ( ). A: television advertising B: playing games C: newspaper advertising D: trade fairs