举一反三
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- In the period of short supply of agricultural products, crop production mainly takes () as the goal. A: security B: high efficiency C: high quality D: high yield
- The company has ______________(develop) a wide range of products to meet the demands of its international customers.
- In a commodity economy, the relationship among value, price, supply and demand is ( ) A: Prices are influenced by supply and demand and fluctuate around value B: Price is determined by value, reflecting value but not supply and demand C: Price is affected by value and changes with supply and demand D: Price is determined by value, reflecting value and supply and demand E: Price is determined by value, and affected by supply and demand. It also restricts supply and demand
- Activities involved in the Customer Relationship Management (CRM) macro process include A: planning of internal production and storage B: order fulfillment C: marketing D: supply planning E: demand planning
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From an operations perspective, market segmentation is important because A: Order qualifiers may differ by customer segment B: Both order winners and qualifiers may differ by customer segment C: Market segmentation is not relevant to operations D: Order winners may differ by customer segment
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Which of the following statements about push processes is accurate? A: May also be referred to as speculative processes. B: Execution is initiated in response to customer orders. C: At the time of execution, demand is known with certainty. D: May also be referred to as reactive processes. E: None of the above are accurate.
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The supply and demand of agricultural products are _______________ balanced. A: in advance B: on purpose C: on average D: in general
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In Maketing, customer needs are similar to customer wants, but different from customer demands.
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Scarcity guarantees that A: demands will exceed wants. B: wants will exceed demands. C: demands will be equal to wants. D: most demands will be satisfied.