中国大学MOOC: ___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
举一反三
- 中国大学MOOC: 2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.”
- The core product is _______. A: tangible B: intangible C: physical D: invisible
- 中国大学MOOC: Bell service is not a major hotel service.
- 我们公司对产品质量和顾客服务都有承诺。 A: Our company has a commitment to both product quality and customer service. B: Our company makes a promise to product quality and customer service. C: Our company makes a promise of both product quality and customer service. D: Our company has a commitment of both product quality and customer service.
- ____refers tothe value of a particular brand for the company that makes it. A: Maximum value B: Dashboard C: Brand equity D: Market cap