____refers tothe value of a particular brand for the company that makes it.
A: Maximum value
B: Dashboard
C: Brand equity
D: Market cap
A: Maximum value
B: Dashboard
C: Brand equity
D: Market cap
C
举一反三
- The sales of a particular company in a market, expressed as a percentage of the total sales is called . A: market value B: market share C: market price D: market cap
- Apple’s ____ is an apple with a bite taken from it. A: brand awareness B: brand value C: logo D: brand recognition
- 中国大学MOOC: ___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
- For example, if a company has 1.5 million shares outstanding at a share price of $25, its ___________ is $37.5 million. A: market cap B: profit C: maximum value D: capital
- The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________. A: supply chain B: value chain C: demand chain D: value proposition
内容
- 0
_________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- 1
Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers.
- 2
A brand with high-value brand equity is a very valuable asset. （ ）
- 3
【单选题】() refers to the total value at market prices of the shares in issue for a company (or a stock market , or a sector of the stock market) A: Market capitalization B: Capital good C: Market capital D: Market liquidation
- 4
What is the value of innovation? （ ） A: Sustain loyal customers B: Gaining competitive advantage C: Growth and success D: Enhance brand value