____refers tothe value of a particular brand for the company that makes it.
A: Maximum value
B: Dashboard
C: Brand equity
D: Market cap
A: Maximum value
B: Dashboard
C: Brand equity
D: Market cap
举一反三
- The sales of a particular company in a market, expressed as a percentage of the total sales is called . A: market value B: market share C: market price D: market cap
- Apple’s ____ is an apple with a bite taken from it. A: brand awareness B: brand value C: logo D: brand recognition
- 中国大学MOOC: ___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
- For example, if a company has 1.5 million shares outstanding at a share price of $25, its ___________ is $37.5 million. A: market cap B: profit C: maximum value D: capital
- The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________. A: supply chain B: value chain C: demand chain D: value proposition