A slogan should evoke ____ feelings and ____ in the brand and reflect the brand’s ____.
举一反三
- I’m not a ____1___, but we should think about the company’s brand ___2___and the target ___3__ ,and the logo should reflect the ____4__ and ___5__ the company upholds.
- One’s brand should relate to the target audience.
- Apple’s ____ is an apple with a bite taken from it. A: brand awareness B: brand value C: logo D: brand recognition
- Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand.
- A good brand name should be should be easy to pronounce, recognize and remember.