中国大学MOOC: The label can promote a brand, because it supports the brand’s __________ and may help to connect with customers.
positioning
举一反三
- The label can promote a brand, because it supports the brand’s __________ and may help to connect with customers. A: attractiveness B: positioning C: features D: strategies
- 中国大学MOOC: The basic function of a brand is to help identify a company’s product.
- The part of the brand that can be addressed in language that makes a sound is called（ ）. A: brand logo B: label C: trademark D: brand name
- brand loyalty The degree to which customers are , like the brand, and are committed to further .
- 中国大学MOOC: Making cuts in the wrong places can hurt and even damage the brand’s long-term image and customer relationship.
内容
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中国大学MOOC: Which image is the logo for Coco Chanel’s brand？
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Which of the following statements is TRUE？（） A: People prefer strange brand names to ordinary ones. B: Customers are interested in emotional brand names. C: Brand names advertised in pictures are easy to make. D: A brand name has little to do with a company's profits.
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The basic function of a brand is to help identify a company’s product. A: 正确 B: 错误
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Brand can be divided into several types: Service brand and Retail brand.
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Brand _________ is customers' ability to recall and recognize the brand, the logo, and the advertisements. A: awareness B: loyalty C: communication D: element