Logo is the standard bearer for the entire brand experience and all the Brand Elements. ( )
举一反三
- The smell of a brand will not add to the overall elements of the brand identity.（ ）
- Apple’s ____ is an apple with a bite taken from it. A: brand awareness B: brand value C: logo D: brand recognition
- The part of the brand that can be addressed in language that makes a sound is called（ ）. A: brand logo B: label C: trademark D: brand name
- Not enough people recognize our logo; we need to spend a lot more on raising___________ . A: brand stretching B: brand loyalty C: brand awareness D: brand equity
- reflects the number and nature of both common and distinctive brand elements。（ ） A: Branding strategy B: Online marketing C: Integrated marketing D: Choosing Brand Elements