The smell of a brand will not add to the overall elements of the brand identity.（ ）
举一反三
- reflects the number and nature of both common and distinctive brand elements。（ ） A: Branding strategy B: Online marketing C: Integrated marketing D: Choosing Brand Elements
- She hopes that in the future she will become involved with A: developing brand identity. B: negotiating strategy. C: improving quality control.
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- A brand with high-value brand equity is a very valuable asset. （ ）
- Not enough people recognize our logo; we need to spend a lot more on raising___________ . A: brand stretching B: brand loyalty C: brand awareness D: brand equity