Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________.
A: trade promotion
B: reverse flow
C: push strategy
D: pull strategy
A: trade promotion
B: reverse flow
C: push strategy
D: pull strategy
举一反三
- 4. McDonald's is about to ______ a new advertising campaign to promote its new hamburger.
- Launchinga new product line is an example of:
- Digital advertising is a strategy that promotes a product or a service to people on the____. ( ) A: Computer B: Internet C: TV D: Street
- An American manufacturer launches a product line that offends many<br/>customers in Middle <br/>Eastern<br/>countries where the product line is considered inappropriate. This is<br/>an example of . A: product adaptation. B: nationalization. C: cultural imperialism. D: globalization.
- We _______ a big advertising campaign to promote our new toothpaste.