Their marketing plan is based ____ a study of customer needs.
A: off
B: on
C: to
D: away
A: off
B: on
C: to
D: away
举一反三
- Marketing can always meet the customer’s needs. ( ）
- Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A: brand B: value proposition C: deal D: marketing plan E: demand
- The ________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. A: mercantile philosophy B: hierarchy of needs C: relationship approach to marketing D: marketing concept
- A fundamental task of marketing is to discover and satisfy customer needs. A: 对 B: 错
- Marketers and business researchers should carefully study the customer wants and needs.