7 When it comes to bad things happening in threes, what may be most important of all is the duration and memorability of the first event. Take a burst pipe while you are away on holiday, for example. It may take less than an hour to flood the house, but this one bad event can remain alive and kicking for many months, with the cleaning up operation and the debate with your insurers acting as constant reminders of the original event. 8 The longer the first bad event sticks in the front of your mind, the more opportunities you will have to experience two more bad events. A month later someone bumps the back of your car and a week after that you lose your wedding ring. The mind which is already on a low from the first event will quickly leap to connect the subsequent misfortunes as part of the series. It wouldn't matter that there could be a two-month timescale over which everything happened. By the time you have recovered from the water damage you are actively looking out for the next disaster. The timescale has been extended as long as is necessary to confirm the original prophecy. 9 As with coincidences, in bad luck there is a tendency to look for the examples which confirm the theory, and ignore those which don’t (because they are less interesting). Single bad events happen all the time. That alone should be enough to disprove the theory. Bad things also come in twos. But it is more likely that a friend will tell you “three bad things have happened to me, isn’t that typical” than “only two bad things have happened to me, which just proves that the theory doesn’t work”. After all, the latter is tempting fate!