The market nichers occupy a small segment of the market and attempt to build strong ties with their customers via the provision of high quality products and superior after-sales services.
举一反三
- In a service-oriented society, more sales of products than services will be showed in the market
- 4.7 What conditions are needed in order to judge whether a market is an effective market? ( ) A: The market can generate positive cash flows. B: The market has customers with the same needs. C: Products and services from scientific research meet customers' needs. D: Customers can refer to each other in the market.
- 8.Which of the followings is the basic feature of the low-cost positioning strategy A: Develop products or services with particularly high performance and quality for both broad and narrow markets. B: Enterprises will generally pursue performance or quality exceeding customers' expectations. C: The price of products (services) is relatively unimportant. D: The price of products or services is relatively low.
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- 3. To build up sales and market share, a company may use _______.