Compared to advertising, publicity offers the advantage of greater
A: flexibility.
B: personal appeal.
C: believability.
D: message repetition.
A: flexibility.
B: personal appeal.
C: believability.
D: message repetition.
举一反三
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
- Why is publicity more effective ________ compared with advertising? A: when B: as C: since D: how
- 1) Compared with calligraphy, painting as an art has a wider appeal.
- Compared<br/>to traditional goods, digital goods have: ____ A: greater<br/>pricing flexibility. B: lower<br/>marketing costs. C: higher<br/>production costs. D: higher<br/>inventory costs. E: lower<br/>menu costs.
- Advertising and publicity are an in dispensable part of participation planning. ( ) A: True B: False