Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness?
A: sales promotion and advertising
B: advertising and publicity
C: publicity and personal selling
D: reminder advertising and personal selling
E: sales promotion and personal selling
A: sales promotion and advertising
B: advertising and publicity
C: publicity and personal selling
D: reminder advertising and personal selling
E: sales promotion and personal selling
举一反三
- The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action. A: sales promotions B: personal selling C: advertising D: direct and interactive marketing E: events
- ______ selling is a tool of promotion . A: person B: personal C: personally D: personful
- Compared to advertising, publicity offers the advantage of greater A: flexibility. B: personal appeal. C: believability. D: message repetition.
- Of the main consumer promotion tools, which is the most effective for introducing a new product? A: coupons B: sampling C: cash refunds D: advertising
- We can take the following activities for sales promotion except ( ). A: television advertising B: playing games C: newspaper advertising D: trade fairs