Companies today are moving away from target marketing and toward mass marketing.
举一反三
- Most<br/>companies have moved from target<br/>marketing and towards niche<br/>marketing. A: TRUE B: FALSE
- Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market. A: differentiated B: undifferentiated C: concentrated D: segmented
- Cause marketing is the same as social marketing. （ ）