Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market.
A: differentiated
B: undifferentiated
C: concentrated
D: segmented
A: differentiated
B: undifferentiated
C: concentrated
D: segmented
举一反三
- Market targeting can’t be carried out at ( )level. A: Mass Marketing B: Segmented Marketing C: Macro Marketing D: Micro Marketing
- A market ___________ is a general plan about how to organize the marketing activities for a product. A: segment B: research C: strategy D: mix
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- The<br/>risk of concentrated marketing is higher than that of differentiated<br/>marketing. A: TRUE B: FALSE