A: differentiated
B: undifferentiated
C: concentrated
D: segmented
举一反三
- Market targeting can’t be carried out at ( ）level. A: Mass Marketing B: Segmented Marketing C: Macro Marketing D: Micro Marketing
- A market ___________ is a general plan about how to organize the marketing activities for a product. A: segment B: research C: strategy D: mix
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- The<br/>risk of concentrated marketing is higher than that of differentiated<br/>marketing. A: TRUE B: FALSE
内容
- 0
Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
- 1
Through concentrated marketing, a firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.
- 2
The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- 3
Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
- 4
________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning