• 2022-06-09
    AlmosteverybodyinAmericawillspendapartofhisorherlifebehindashoppingcart(购物手推车).Theywill,inalifetime,pushthechrome-platedcontraptionsmanymiles.Butfewwillknow—oreventhinktoask—whoitwasthatinventedthem.
    SylvanN.Goldmaninventedtheshoppingcartin1937.Atthattimehewasinthesupermarketbusiness.Everydayhewouldseeshopperslugging(吃力地携带)groceriesaroundinbasketstheyhadtocarry.
    OnedayGoldmansuddenlyhadtheideaofputtingbasketsonwheels.Thewheeledbasketswouldmakeshoppingmucheasierforhiscustomers,andwouldhelptoattractmorebusiness.
    OnJune4,1937,Goldman’sfirstcartswerereadyforuseinhismarket.Hewasterriblyexcitedonthemorningofthatdayascustomersbeganarriving.Hecouldn’twaittoseethemusinghisinvention.
    ButGoldmanwasdisappointed.Mostshoppersgavethecartsalonglook,buthardlyanybodywouldgivethematry.
    Afterawhile,Goldmandecidedtoaskcustomerswhytheyweren’tusinghiscarts.“Don’tyouthinkthisarmisstrongenoughtocarryashoppingbasket?”oneshopperreplied.
    ButGoldmanwasn’tbeatenyet.Heknewhiscartswouldbeagreatsuccessifonlyhecouldpersuadepeopletogivethematry.Tothisend,Goldmanhiredagroupofpeopletopushcartsaroundhismarketandpretendtheywereshopping!Seeingthis,therealcustomersgraduallybegancopyingthephony(假冒的)customers.
    AsGoldmanhadhoped,thecartsweresoonattractinglargerandlargernumbersofcustomerstohismarket.Butnotonlydidmorepeoplecome—thosewhocameboughtmore.Withlarger,easier-to-handlebaskets,customersunconsciouslyboughtagreaternumberofitemsthanbefore.
    Today’sshoppingcartsarefivetimeslargerthanGoldman’soriginalmodel.Perhapsthat’sonereasonAmericanstodayspendmorethanfivetimesasmuchmoneyonfoodeachyearastheydidbefore1937—beforethecomingoftheshoppingcart.
    1.Theunderlinedwords“chrome-platecontraptions”inParagraph1referto______.(Nomorethan3words)
    2.WhatwasthepurposeofGoldman’sinvention?(Nomorethan10words)
    3.WhywasGoldmandisappointedatfirst?(Nomorethan10words)
    4.WhydidGoldmanhirepeopletopushcartsaroundhismarket?(Nomorethan10words)
    5.WhatdoyouthinkofGoldman?Pleasegiveyourreasons.(Nomorethan20words)
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