The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
举一反三
- Companies seldom solicit ideas from customers during the idea generation stage of product development.
- The process of new product development includes 8 steps. ( )
- Which of the following should be a part of the new product development process?
- The company did not decide_______the new product in the local newspaper.
- What takes place during the company building phase of customer development? A: You raise capital to scale the business B: You recruit new employees to support the growth of the company C: You establish systems and policies that support the growth of the company D: You eliminate risks that the new product will fail E: You sell the new product to large numbers of customers