Companies seldom solicit ideas from customers during the idea generation stage of product development.
举一反三
- The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
- Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product
- What should you NOT do during the customer discovery phase of customer development? A: Get out of the building to meet with customers B: Observe the customers to determine their pain or problem C: Show the customers a prototype of your new product D: Ask customers questions to better understand their pain E: Listening with your eyes
- Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning? A: market penetration B: market development C: product development D: product adaptation E: diversification
- The steps taken to move and store a product from the supplier stage to a customer stage in the supply chain are referred to as