举一反三
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
- ______________are intermediaries who sell products to other businesses for resale to final consumers. _________ sell products directly to consumers
- One characteristic of a monopoly market is that the product is virtually identical to products produced by competing firms.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
内容
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The goal of positioning is to create a clear and positive image about____.( ) A: how a product competes against competitors B: what a product is about C: where consumers can get a product D: when a product will reach the market
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Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- 2
( ) are usually low priced, and marketers place them in many locations to make them readily available when customers need or want them. A: Convenience products B: Shopping product C: Specialty product D: Unsought products
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Which of the following is least accurate regarding product development and marketing for firms under monopolistic competition A: Firms that bring new and innovative products to the market face relatively more elastic demand curves than their competitors. B: Relative to other types of competition, product innovation is critical to the pursuit of economic profits. C: Advertising is necessary to communicate the uniqueness of the firm’s products relative to its competitors.
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The target consumers of the newly-established cashmere brand are _____.