_____________ is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
举一反三
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
- ______________are intermediaries who sell products to other businesses for resale to final consumers. _________ sell products directly to consumers
- One characteristic of a monopoly market is that the product is virtually identical to products produced by competing firms.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.