A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
举一反三
- _____________ is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
- ______ is changing the way that consumers use media and also having an impact on how consumers acquire product information.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- What does the success of KFC's chicken PK campaign tell us? A: Consumers understand product design better than employees B: The enterprise should leave the work of product design entirely to the consumers C: Participatory marketing will become an important way of marketing D: The success of the KFC chicken PK campaign is just one example
- Advertising, in its simplest form, is the way in which the (__) or (__) of a product communicates with consumers via a (__), or many different (__).