is a combination of concept, simply put, is the use of cultural power in marketing, which refers to the corporate marketing staff and related personnel’s marketing concept forms under the influence of enterprise's core values and form of a marketing model whose marketing image is formed in the specific action of the market process.
举一反三
- Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept
- Which of the following options best describes the target marketing concept?
- Marketing simply put, means the process of finding a need and then filling it.
- ________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- Which of the following statements provides the best description of the marketing concept of positioning?