________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ）
A: Marketing communications
B: Internal marketing
C: Marketing research
D: Market segmentation
E: Marketing planning
A: Marketing communications
B: Internal marketing
C: Marketing research
D: Market segmentation
E: Marketing planning
C
举一反三
- ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
- International marketing research is the （）（）（）and（） relevant to a specific marketing situation facing an organisation.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- Current marketing situation means to present relevant ________ data on the market, product, competition, and distribution.
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
内容
- 0
Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.
- 1
Marketing planning involves designing activities relating to marketing __________ and the changing marketing environment.
- 2
Local marketing is based on the marketing theory—demographic segmentation。( )
- 3
This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
- 4
Marketing segmentation, _________ and ________ are combined together to be a complete marketing management process.