________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ）
A: Marketing communications
B: Internal marketing
C: Marketing research
D: Market segmentation
E: Marketing planning
A: Marketing communications
B: Internal marketing
C: Marketing research
D: Market segmentation
E: Marketing planning
举一反三
- ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
- International marketing research is the （）（）（）and（） relevant to a specific marketing situation facing an organisation.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- Current marketing situation means to present relevant ________ data on the market, product, competition, and distribution.
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings