举一反三
- Which one of the followings is not a stage in a consumer’s decision making journey? A: need recognition B: information search C: evaluate alternatives D: problem solving E: post-purchase evaluation
- in purchasing process is indispensible for a consumer in order to match his consumption demands to his purchasing power. A: collecting information B: purchase decision C: comparing price D: post-purchase evaluation
- Which of the following statements are false？（ ） A: The tangible nature of services makes their evaluation prior to purchase easy. B: The intangible nature of services makes their evaluation prior to purchase difficult. C: The tangible nature of services makes their evaluation prior to purchase difficult. D: The intangible nature of services makes their evaluation prior to purchase easy.
- For writing works, process evaluation is more important than result evaluation.
- The connotation of evaluation has been greatly expanded. Evaluation is equal to examination. It is the only means of evaluation.
内容
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Participants in business purchase process does not include ( ). A: Initiators B: Users C: Consumer D: Buyers
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琳琳在每年例行体检中发现:虽然体重正常,但是内脏脂肪含量较高。朋友建议她关注减脂纤维,琳琳开始在小红书、知乎和百度贴吧了解减脂纤维的品牌和效用。请问,琳琳处于购买决策过程的什么阶段(<br/>) A: 问题/需求识别need<br/>recognition B: 信息收集<br/>information<br/>search C: 评估比较<br/>evaluation<br/>of alternatives D: 购买决策<br/>purchase<br/>decision
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What was their original problem? A: They’ve got a low score in the dormitory evaluation activity. B: They want to improve the dormitory evaluation. C: The person on duty needs to improve.
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Process evaluation is usually done in writing.
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When do you perform the goods and invoice receipts reconciliation process? A: When a purchase order is posted, but no invoice has been received B: When an invoice is posted, but no relevant purchase order is available C: When a purchase order is posted, but no goods receipt has been received D: When an invoice is posted, but no goods receipt has been received