The order of the stages in the typical consumer decision-making process is: need/want recognition; information search; evaluation of options; purchase; post-purchase evaluation.
举一反三
- Which one of the followings is not a stage in a consumer’s decision making journey? A: need recognition B: information search C: evaluate alternatives D: problem solving E: post-purchase evaluation
- in purchasing process is indispensible for a consumer in order to match his consumption demands to his purchasing power. A: collecting information B: purchase decision C: comparing price D: post-purchase evaluation
- Which of the following statements are false？（ ） A: The tangible nature of services makes their evaluation prior to purchase easy. B: The intangible nature of services makes their evaluation prior to purchase difficult. C: The tangible nature of services makes their evaluation prior to purchase difficult. D: The intangible nature of services makes their evaluation prior to purchase easy.
- For writing works, process evaluation is more important than result evaluation.
- The connotation of evaluation has been greatly expanded. Evaluation is equal to examination. It is the only means of evaluation.