A: collecting information
B: purchase decision
C: comparing price
D: post-purchase evaluation
举一反三
- The order of the stages in the typical consumer decision-making process is: need/want recognition; information search; evaluation of options; purchase; post-purchase evaluation.
- A consumer who buys the same brand over and over again exhibits ________.( ) A: customization B: rational purchase C: brand loyalty D: staple purchasing
- Which one of the followings is not a stage in a consumer’s decision making journey? A: need recognition B: information search C: evaluate alternatives D: problem solving E: post-purchase evaluation
- Which one of the following steps takes place at the beginning of the purchasing process? A: Display Stock/Requirements List. B: Create Request for Quotation. C: Display Purchase Order.
- The economic environment consists of factors that affect consumer purchasing power and spending patterns.
内容
- 0
Organizations catering to the ________ market need to price their offerings carefully because these markets usually have limited purchasing power。( ) A: business B: global C: nonprofit D: consumer E: exclusive
- 1
In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
- 2
Participants in business purchase process does not include ( ). A: Initiators B: Users C: Consumer D: Buyers
- 3
Which of the following statements are false?( ) A: The tangible nature of services makes their evaluation prior to purchase easy. B: The intangible nature of services makes their evaluation prior to purchase difficult. C: The tangible nature of services makes their evaluation prior to purchase difficult. D: The intangible nature of services makes their evaluation prior to purchase easy.
- 4
Why do the largest and most successful companies prefer purchasing merchandise and supplies on credit to paying cash at the time of each purchase?